Content DefinitionYour web project should be built around the content you want to offer your visitors.
For two primary reasons :
- the interest of potential information that the user picks up,
- and search engines referencing: engines index the content and are taking into account the semantic markup of it (heading levels, images, micro-data,…)
SEOIf the evolution of your business depends on the acquisition of new prospect, optimizing your site and its contents for referencing by search engines should be at the heart of the conduct of your project.
Indeed, without content properly edited to offer to the search engines your site will remain invisible on the web.
Information ArchitectureAll relevant information — text, images, documents, references — you have to offer your visitors should be organized so that he can find what he came for a minimum of clicks.
architecture obviously depends on the amount of content that you offer, the different profiles of visitors to whom you speak and the actions that they are supposed to take on your site.
Key wordsfollows the search for key phrases that you want to appear in search results.
Technical choiceThe technical solution to be implemented depends on content and functionality — of front-end as back-end — that you need : CMS, developing from a
. I prefer open source solutions.
Graphic DesignThis is the stage where will be designed the look of your future website.
This concerns both the spatial organization of different content than the graphical development itself.
UsabilityThe design serves the content. But not only :
good interface design will allow your user to perform actions (browse, fill out a form, sort data) smoothly and easyly.
Mockup and deliverablesFor any project, I always code one or more functional HTML mockup for validating directly design and interface options.
They are directly accessible through the project management area on this site.
Other documents subject to validation such as illustration or print document will be available on the same management area.
User testdepending on the size and complexity of the project, it may be necessary to conduct user testing with these html mockup.
ValidationAt the start of the project, we define a schedule.
Each step of the project results in validation in accordance with the signed proposal.
Tests prior to productionBefore the public launch, all pages and features to be tested and validated.